Concept project · Portfolio demonstration
Communications
Connect. Communicate. Celebrate.
Larkspur Community Health (fictional) · Internal engagement campaign · 4 weeks
A month-long employee engagement campaign for a community health system, carried consistently across email, signage, print, and leadership messaging.
Objectives
- Reconnect clinical and administrative teams after a year of change
- Give leaders simple, sincere ways to recognize staff
- Create a campaign identity that works on every channel
Design approach
Three overlapping rings form the campaign mark, one for each verb. Plum and sage keep the tone warm and calm for a healthcare setting. A launch email, three follow-ups, and a weekly signage rotation give the month a clear rhythm.
Deliverables
- Campaign strategy and calendar
- Campaign logo
- Launch email plus three follow-ups
- Digital flyer, signage graphic, recap template
This is a self-initiated concept created to demonstrate the studio’s process and craft. The organization named is fictional, and no client results are implied.